Did you know that the San Francisco Bay Area has more miles of hiking trails per capita than nearly any other region in North America?
Yup, it does.
Don’t ask me how I know that – it’s a conclusion I’ve reached over the last few years, having scoured many hundreds of websites, blogs, forums, and newsletters, and having shared trail chatter with untold numbers of folks who love to hike.
When you add that to the amazing supply of California wineries in the Bay Area – and the great wines that they produce – you can see the potential for winehiking as the next big thing to appeal to active vacationers near and far.
Just think about it for a moment. There’s an incredible number of people who simply love to get outdoors for fresh air and exercise. Whether it’s to provide balance to stressful lives, whether it’s discovering new places, or whether it’s being with friends doing fun things, pursuing outdoor activities is very much a California pastime, if not also a favorite activity the world over. Of the percentage of the population that is active outdoors, I’ve seen evidence which indicates that the greater bulk are fond of hiking.
By the same token, a very large percentage of the world population reveres fine wine. And that population is growing. It doesn’t hurt that medical experts are expounding wine consumption – in moderation, of course – as a very healthy way to combat Nature’s ills. Add that to the notion that in recent years, not only are more people worldwide drinking wine, but they are drinking higher-quality wine for a relatively reasonable price – especially in California – and you have the makings of a true winehiking revolution.
I wish I could give you hard numbers. But I’ll leave that to the industry analysts. All I can say is that I believe I’ve got something good here with this notion of winehiking.
I hope you agree. And if you do, let me know your thoughts. Please, whether I’ve met you personally or not. Because I’d really like to know what you think. Just click the leave a comment link to share your feedback, your rebuttal, your experience – even your passion.
Do you think there’s a future in winehiking? Because you read this blog, chances are that you do.